Dragonfly Media Curacao

When you work within an industry you tend to forget that not everybody knows what terms mean. For instance, when we have a meeting with the accountant I need to ask for an explanation every 10 sentences. The same goes, of course, for what we do and the terms and abbreviations we use. Therefore, for the benefit of our clients, we would like to explain what we mean when we use certain words. Below you will find the definitions we use at Dragonfly:

• Search Engine Optimization (on-site/off-site)
  The abbreviation for both forms of search engine optimization is SEO.
  On-site Search Engine Optimization is a process which uses a set of techniques for optimizing readability of your website by search engine robots (searchbots, spiders). Off-site Search Engine Optimization is a process which involves finding ways of making a website more popular in the ‘eyes’ of search engines without touching the website itself.
  The goal of SEO (on-site and off-site) is for the website to rank higher in the organic (free) search results for relevant search queries.
• Search Engine Marketing
  Search Engine Marketing (SEM) is a marketing technique utilizing the sponsored search results of search engines to advertise a website when relevant search queries are made.
• Internet Marketing
  Internet Marketing is the process of marketing a website (or products available from a website) on the internet. This can involve SEO & SEM, but also regular on-line advertising, strategically placed content, etcetera.

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This entry was posted on Wednesday, February 7th, 2007 at 10:35 pm and is filed under Internet marketing, SEO, SEM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.