Search sells: New statistics point to big online business.
February 12th, 2007 by Joost SchrierSource: Yahoo!
There are more people using online search than ever before. In fact, most adults who buy online rely on search engines to research their purchases. Here’s a quick look at who’s searching and why:
- 60 million people use a search engine on an average day.
- 88% of adults who purchase items online conduct some sort of online research at least sometime prior to completing their purchase.
- 67% of U.S. adults who research online before making a purchase decision use search engines as a research tool.
- 40% of those conducting online research go to search engines first. Nearly equal percentages of respondents who use search engines to research products online use them to find a web site from which to buy (54%) or investigate where to purchase their desired product (53%).
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