Dragonfly Media Curacao

For the people who do not know Tripadvisor: Tripadvisor is one of the largest travel communities on the web. On their website travellers can write reviews of destinations and hospitality businesses (mainly hotels). A positive review on Tripadvisor is the ultimate testimonial.

Tripadvisor now also gives hotels the opportunity to post the Tripadvisor reviews on their own website. The technology involved is a tiny bit of HTML-code which hotels can easily implement in their website. Through this code the latest reviews (positive and negative) are shown on the hotel’s website.

“TripAdvisor is the largest source of travel information anywhere, and our new distribution initiative sets out to make it the largest source of travel information everywhere,” said Christine Petersen, senior vice president of marketing for TripAdvisor. “Consumers today value and seek out the opinions of people like themselves who have already lived the experience they’re considering.”

We wonder which hotel on Curacao will be the first one to show its self-confidence and put these reviews on their website…

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This entry was posted on Sunday, March 18th, 2007 at 2:27 pm and is filed under Internet marketing, Hospitality. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.