Dragonfly Media Curacao

Last week Lisa Barone attended Ad:Tech San Francisco and blogged about it on bruceclay.com. I think their blog is a must-read for anyone who’s serious about search, but that’s another story. One of the sessions she blogs about is the one entitled “The Next Big Thing: Is Advertising Really The Solution?“. The main focus of this session was community and user engagement and how companies should deal with these concepts. There are two reasons why I think this is particularly relevant for us.

Number one is the fact that here on Curacao most of the companies (99.9%) are afraid to let the consumer talk freely and it is a small personal crusade of ours to get CEO’s to change their mind about this. At the Ad:Tech session Tip Rose of Resource Interactive gave the perfect reason why you should empower consumers to talk freely about your product: “Consumers are already talking about you whether you’re facilitating the conversation or not. You may as well join the conversation that’s already in progress and take in the insights”.

The second reason is one of blatant self-promotion (and promotion of a fellow blogger). This week an article of ours will be featured on a blog about small market marketing. This article is about how the internet has put small market marketing in the world market through the use of social media.

Anyway; read Lisa Barone’s post. It’s good.

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This entry was posted on Sunday, April 29th, 2007 at 12:33 pm and is filed under Internet marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.