Analytics report at stonetemple.com
May 8th, 2007 by Joost SchrierThe people of Stone Temple Consulting - together with people from Alchemist Media, SEOmoz and Target Marketing - have been analyzing the performance of several web analytics tools. They compiled part of this data in an interim report and are planning on releasing the final report in July 2007.
For this report the people of Stone Temple implemented several web analytics packages on four different websites and analyzed the differences in results. As we all know the statistics of a website are relative. They are often presented as absolute figures, but the way in which visits, unique visitors and page views are counted depends on the definition that the analytics tool uses for these concepts.
This report is definitely a must-read for everybody out there that’s in to web analytics. If you’ve never crunched these numbers and analyzed results from a statistics tool before, this report is probably a bit too advanced for you. You can check it out for yourself at Stone Temple Consulting’s 2007 Web Analytics Shootout.
