Dragonfly Media Curacao

Curacao has its own set of rules on “how to do business”. Just like in all other countries, you need to know what’s acceptable behaviour and what’s not. One particular rule here is a real pearl of local wisdom (and a pet peeve of ours): “a competitor is a competitor is a competitor”.

We feel that if you see your competitor only as a competitor you’re limiting the progress of the line of business you are in. The result is a group of backward companies that are mostly concerned with what the competition is doing, instead of working to improve their own product.

The adherence to this rule is changing though. Especially in the more internationally oriented businesses there seems to be a trend towards cooperation (with a healthy dose of competition) instead of raw, unabiding competition. A shining example is of course the hospitality business, which is internationally oriented by default, with the CHATA as its Curacaoan flagship.

An attempt is being made now by Tamira La Cruz to also strengthen the ties between the marketing & advertising professionals on the island. She sent out an email last week in which she invited an eclectic group of marketing professionals to join her for drinks at Central Park on Wednesday July 4th (this is not a holiday here). The purpose, besides drinking, would be to network, to exchange ideas and apparently to see how many companies would be interested in starting a trade group.

Tamira invited many of the larger Curacaoan marketing companies to come and she asked everybody to forward the invitation to the professionals they know that are in marketing and/or advertising. Some of the more well-known names on the list are: Prom, Status, Pitch MD, Stradius (blog), Bas Kok and Mack GS.
NB: the reason that I didn’t link to three of the companies above is that they either don’t have a website or we couldn’t find it. If you know their URL’s, please let us know in the comments and we’ll add the links.

We are definitely going to this meetup and hope that the other invited companies will come as well. We believe that if we can work together and focus on improving the service level of all marketing and advertising companies on Curacao, we can compete on a much larger scale than just Curacao. Who can market Curacao as a haven for international service providers better than the marketing companies on the island itself?

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This entry was posted on Monday, June 25th, 2007 at 7:32 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.