In the exciting world of corporate enterprises many battles are waged every day. The CEO fights with the board on what the best direction is for the company, the HR people argue with management about whether or not personal items are allowed in cubicles, the finance department has fortified its position against the marketing department which wants another ad campaign, and so on.
One of these corporate battlegrounds is the company’s website and its two key combatants are the IT department and the search marketers. Simon Heseltine posted an excellent article in the in-house column over at Search Engine Land. If any of the above sounds even vaguely familiar we urge you to read his article The IT Group: Friend Or Foe Of In-House Search Marketers?.
