If you compare the speed at which the world has changed in the previous century to the speed at which it has changed this past decade, you can easily compare the first to a slug that had a few beers too many and the second to an antelope with ADD on speed. It’s no secret that the world is becoming smaller and faster by the minute.
When people look at trends, we can see what is going on at that moment and can think about how we can - and have to - use these trends in our business. However, people usually don’t look much further than that nor do they take the time to look beyond what’s in front of their noses. That’s where trend analysts like Michael Tchong come in. (more…)