Bo came across this insightful strategy brief for hospitality marketing people on how to best use your marketing dollars in 2009.
The financial crisis is already having an effect on the hospitality business and this effect is sure to last well into 2009 so marketing people will be forced to become more creative and cost-efficient in their marketing. This strategy brief by Hospitaly eBusiness Strategies discusses these challenges and gives some footholds for 2009. (more…)
Last friday the first edition of Loket 1’s new magazine “JaCuracao - alles over trouwen op Curacao” rolled off the press. It is being distributed in Holland and Curacao as I’m writing this.
The cool thing about this particular magazine (besides the publisher being our partner) is that it is probably the first magazine on Curacao with an accompanying website aimed at creating synergy between the two. We put this website live last friday as well.
With the website we want to take over where the magazine leaves off with supplementary ‘online-only’ content, columns, extra information and visitor interaction. The idea is that together they will deliver on the promise of having everything about getting married on Curacao.
The basic website is live now and we will be adding content and functionality to it as we go. The first enhancements will be commenting on articles, a forum and more columns (/blogs) by local people (a wedding planners, a hotelier, an expat, etc).
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