Bo came across this insightful strategy brief for hospitality marketing people on how to best use your marketing dollars in 2009.
The financial crisis is already having an effect on the hospitality business and this effect is sure to last well into 2009 so marketing people will be forced to become more creative and cost-efficient in their marketing. This strategy brief by Hospitaly eBusiness Strategies discusses these challenges and gives some footholds for 2009.
You can download the brief here.
And you can find some more interesting articles here.
