As an internet marketing agency, we search the web on a daily basis, looking for information that could help our clients and us, to gain more exposure on the web. One of the sources we frequently visit is the website for Hotel Marketing. This website provides tons of information about online marketing for the hospitality.
The times are tough, although Curacao is still a very popular vacation destination for various markets (Royal Dutch Airlines KLM is adding 30% capacity to their flights to Curacao!), we need to stay alert.
We highly appreciate this article posted by Hotelmarketing.com on February 20th, ‘Top 12 Revenue Management Initiatives for 2009!’, the 4th initiative reads:
Treat your third party Internet partners as an extension of your revenue team.
Strategic relationships with your third party Internet partners are important, now more than ever. In bad times, as in good, treat your third party partners as an extension of your revenue team. Good market managers have their fingers on the pulse of the overall market and can provide great insight into broader trends that you may not see.
- Share need periods, discuss production targets and how you can work together to achieve agreed upon goals.
- when those targets are met and have open discussions when there is a shortfall.
- Re-evaluate your distressed/last minute channel strategy based on feedback from your market manager and the needs of your hotel.
- Research if there are any sites that can drive business into your market with which you do not currently work.
