This afternoon we suffered an invasion at our office. They weren’t little green men or the police but something much more sinister; the Kooyman Gifts & Garden Wedding Fair Invitation Team!
LTR: Cezanna, Raoul, Bride, Groom & Friendly Kooyman Dude
The reason they invaded our, already pretty chaotic, office was to deliver VIP invitations to their Wedding Fair opening on April 3rd. To get some promotion going for this fair they put two beautiful people in a wedding dress and tuxedo, hired a big Lexus and went to the media and their contacts.
This is a really good example of creating some good buzz on a local level. Sure, you can only reach so many people in a day this way but these people all tell their friends, blog/twitter about it, put it on FaceBook, etcetera. The word-of-mouth factor is not to be underestimated when you do something original like this.
Two thumbs up for Kooyman Gifts & Garden and we’re definitely going to their Wedding Fair to see what else they’ve come up with.
