How is your Brand doing Online?

The other day we came across a video on YouTube about how Sears - apparently - sucks. The video is some guy ranting in his kitchen about Sears’ customer service. It’s done in a very simple way (it looks like he put his camera on the counter top) and nothing much is going on in it. Just 1 guy raving about his dishwasher….

The reason I’ve placed it here is the amount of views and comments this video has gotten. At the time of writing this video was viewed 32,847 times and got 263 comments. Even worse (for Sears that is); when you search on YouTube for Sears it’s in the 8th place (in 5th if you search for Sears dishwasher). And if you search for a Sears dishwasher in Google there are 3 results on the first page with complaints about Sears.

I don’t know Sears intimately but my impression of the company right now is not a very good one…

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