A few minutes ago the new and improved curacao.com went live. Contrary to popular belief here in Curacao we did NOT design this website. The new curacao.com is completely the work of the TIG Global Destination Marketing team. DGF has been involved with the content and defining the ways of advertising on the site, but that’s about it for our work.
Note: if you still see the old website, don’t fret. It takes a while for the ISPs around the world to update their caches. This should not take more than 24 hours.
The first thing you notice when you see the new website is that it’s big and bold. The colors are vibrant, the font is large and the buttons are big. The new design captures not only part of the spirit of the island, but it also speaks to what people expect of a Caribbean island. No classical symphonies and sipping grappa in a garden here; this is salsa and cocktails on the beach.
Besides a great design and tons of content, the new website also has some interesting features. With the booking widget tourists can instantly book their trip through Travelocity, with the Vacation Matcher they can get hints about what to do on Curacao, with the discussion boards they can give each other tips and the list goes on.
Like every good website, this website is not finished yet. Over the coming months the site will get more content in the languages besides English (not everything was translated yet), more e-cards will be added, imagery will be updated and maps will be added.
We believe that the new curacao.com is an important step in the right direction for the Curacao Tourist Board and Curacao tourism in general. This new website will perform better in the search engines, it speaks more to what people expect from a Caribbean island (while also showing the uniqueness of Curacao) and it gives the CTB and the visitors more tools to interact with the website.
Dragonfly Media will continue to handle the website’s content and maintenance, as well as the advertising on the site. If you want to advertise on curacao.com, contact Claartje or Bo for rates and specs.
About TIG Global
TIG Global is the leading provider of full service, customized e-marketing solutions for the hospitality industry. Through its strategic approach to online marketing, TIG Global executes integrated marketing plans that leverage the latest e-marketing tools and consumer trends to maximize your results and investment. Created by hoteliers over seven years ago, TIG Global has honed its internet expertise to meet the unique needs of the hospitality industry.
Based in the Washington, DC area with a European office in London, TIG Global currently serves over 800 hospitality clients worldwide. TIG Global blends the creative talent of an ad agency with customized, Internet marketing solutions covering every angle – from initial website design and promotional email campaigns to social networking and statistical analysis of your website traffic. TIG Global also offers the most dedicated account service team in the industry.
New Curacao site looks awesome! It’s a huge step up from the old website and glad they spent the money to have a company like TIG Global to produce it.