Archive for the ‘General’ Category

Wanted: graphic designer

Friday, June 15th, 2007

Bas Kok Creative Communicatie (one of our strategic partners) is looking for a graphic designer. Are you interested in working with some of the most interesting clients on the island and are based on Curacao? Give them a call!

You can find the official ad below and we added a translation for those of you that don’t speak Dutch (about 99.9% of the world’s population). (more…)

This site may harm your computer

Wednesday, June 13th, 2007

One of the most awful things that can happen to a company that engages in SEO is when Google says that that company’s website is harmful. Nobody will visit your website from Google while that warning is up, that’s for sure. This is exactly what happened to us this week:
Google’s SERP
Update june 15: yesterday evening the warning was removed. Google likes us again :).

The new stuff we try out, we always try out on our own website before we go anywhere near our clients’ websites. In this case we tried something out on our site which opened up a vulnerability. Somebody found it, took advantage of it and placed some malicious JavaScript on our homepage.

We figured out what happened, when it happened (last friday 10 a.m.) and how to fix it. So, we fixed it, checked our clients’ websites (just to be sure) and were pretty smug about it. Regretfully; over the weekend Google indexed our homepage and found the malicious JavaScript before we did. This triggered the “OMG, this site is evil”-button in Google on monday evening and we got blacklisted. When you look for our website in Google now you will see that Google thinks that “this site may harm your computer”. (more…)

Long time no blog

Sunday, June 10th, 2007

The last two weeks were pretty busy with client work so we didn’t have much time for the blog. Four posts in two weeks is way too few. The coming week will be a bit quieter though, so we can spare some more time for the blog again. Some of the stuff that happened the last two weeks:

  • We got some new clients from Curacao for the web design department and had a lot of requests for quotes. So far, this month is looking very good :)
  • When analyzing the statistics data of our latest redesign (Dive Operator Caribbean Sea Sports) it turns out that their first month with the new design is their best month so far in terms of visitors and search engine referrals. The amount of search engine referrals has actually doubled this first month. How’s that for a return on investment!
    The coming week we’re going to train two of their instructors on how to use their blog and we’re really expecting great things there.
  • Dragonfly Media’s website is the most visited website in the Netherlands Antilles according to Alexa (for an explanation of their biased information see our article on Alexa’s idiosyncrasy). dgfmedia number 1 of the Antilles

Web 2.0 and your SEO strategy

Thursday, May 31st, 2007

P.J. Fusco wrote an article for clickz.com a while ago about Web 2.0 and how it affects your SEO strategy. We saw it today (yeah, shame on us, we’ve been busy) and I think it sums up some of the key reasons for incorporating Web 2.0 concepts in your website.

To succeed on the Web today, you must engage your visitors so they return repeatedly. Toward this end, some Web 2.0 platforms could be your site’s savior; others could be its online demise. Either way, much of the discovery depends on your search channel.

This article will be old news for people in the know, but the people that are just starting out in the wild and wonderful world of SEO and Web 2.0 will find this very interesting. Here’s the link again: How Web 2.0 Affects your SEO Strategy.

5 SEO blogs I can’t get enough of

Wednesday, May 9th, 2007

Even if you’re only half serious about doing SEO you need to stay up-to-date with what’s going on in the world of search engines. To do this you can spend hours on end investigating what the search engines are doing, analyze everything you see in the search results and reverse engineer the hell out of those results. You can also go and live in a cave, grow a long beard and eat raw goat because that will end your social life as fast as trying to do all of this alone. It is just too big of a task.

Luckily there are about 10 million people like you, who want to know how you can get the best rankings in Google et al. and these people have blogs as well. So, instead of doing all the legwork on your own you can remain up-to-date by reading what those other people are blogging about, add your own know-how (,intelligence, personality, insights, etc.) and enjoy a happy hour once in a while.

Everybody has his/her own personal favorites. Bo reads entirely different blogs than I do and Oscar reads all those design blogs (which I don’t understand). So, the following “Top 5 of SEO Blogs I Can’t Get Enough Of” is a highly personal list, but I think these blogs are relevant to everybody in the world of SEO. (more…)

Analytics report at stonetemple.com

Tuesday, May 8th, 2007

The people of Stone Temple Consulting - together with people from Alchemist Media, SEOmoz and Target Marketing - have been analyzing the performance of several web analytics tools. They compiled part of this data in an interim report and are planning on releasing the final report in July 2007.

For this report the people of Stone Temple implemented several web analytics packages on four different websites and analyzed the differences in results. As we all know the statistics of a website are relative. They are often presented as absolute figures, but the way in which visits, unique visitors and page views are counted depends on the definition that the analytics tool uses for these concepts.

This report is definitely a must-read for everybody out there that’s in to web analytics. If you’ve never crunched these numbers and analyzed results from a statistics tool before, this report is probably a bit too advanced for you. You can check it out for yourself at Stone Temple Consulting’s 2007 Web Analytics Shootout.

New website Orco Bank

Saturday, May 5th, 2007

Last week we finally launched the new website of the Orco Bank. This was an unusual project for us because we did only a small part of the entire website, but it will be in our care for the time to come. The design, architecture and copy of this new website was done by DigiSound (a local design agency without a website). Turning the design of the website into HTML was done by Eureka Corporate Media Solutions. All Dragonfly had to do was add a few forms, add the search functionality and put it live. Credit where credit is due.

The next step for this website will have to be some SEO because only the most basic of SEO has been done for it. The bank wants to wait with this for a while though so they can first get used to it.

Promoting websites on Curacao

Wednesday, May 2nd, 2007

We are currently starting up a project to promote local Curacaoan websites on the internet. Instead of creating yet another online directory with links to websites on Curacao we wanted to do something more worthwhile for these local websites. In this spirit we decided to help a select group of websites with their search engine optimization. In other words: we want to help these websites to be found more easily and more frequently with search engines like Google, Yahoo and MSN. We will be sending out emails to companies we want to invite this week.

Our idea is to analyse one website per week on the basic factors that are important to the search engines. The report is not necessarily a bad report, it will be an objective report! This means that we analyse your website and give you our findings, good or bad. We will post the report on this blog as a weekly report. You can then use this information any way you like and we hope that you will contact your webdesigner to congratulate him/her on a job well done or to work with him/her to improve your website’s rankings. (more…)

Some more proudness

Sunday, April 29th, 2007

Only five days ago I wrote about how proud we were about the 4/10 pagerank for ekvandoorne.com and now I see that dgfmedia.net also received a PR4 from Google. The big difference is that ekvandoorne.com has been up for almost a year now and dgfmedia.net for less than six months.

We don’t want to put too much stock in pagerank or obsess about it, but we feel that it does show you’re doing something right if you have a high pagerank. Besides this; would you trust a webdesign company to do a good job, SEO-wise, if it takes them 12 years to get a PR4 on their homepage?

Eight Ideas for Revitalizing Your Company’s Blog

Tuesday, April 24th, 2007

Source: marketingprofs.com

It wasn’t supposed to be like this. After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago. And even though you’ve posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day!

Before you give up and decide to pull the plug on your blogging experience, let’s look at some ideas for revitalizing you blog so that both you and your customers can benefit from it.

It’s Not About You

If your company blog isn’t getting the results you were expecting, start by examining your blog’s content. Consider how your blog is positioned: Are you using it as a selling tool, or as a tool to communicate with your customers and provide them with engaging information?

Many companies make the mistake of focusing almost exclusively on the products and services that they provide, thus replicating information that can be found on the company’s main website.

Blogs are powerful communication tools, so the content you provide on your company’s blog should be engaging and should encourage feedback from visitors. Instead of endlessly blogging about your products and services, give readers information that helps them with satisfy their wants and needs. (more…)