Archive for the ‘Hospitality’ Category

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Dragonfly Media NV strategic partner in the Dutch Caribbean for Hoteliers.com

Friday, April 1st, 2011

Curaçao, April 1 2011
Curacao-based Dragonfly Media has entered into partnership with Hoteliers.com for the sale of reservation modules for hotel websites and Facebook pages on the islands of Aruba, Bonaire, Curacao, Saba, St. Maarten and St. Eustatius.

Hoteliers.comHoteliers.com was founded in 2005 to provide commission-free bookings for hotels: room reservations as well as packages and meeting venue requests for a fixed monthly charge. The monthly charge is based on the number of rooms in a hotel.
By joining Hoteliers.com, hotels can then be booked online using the www.hoteliers.com site.

Hoteliers.com is the market leader in The Netherlands and Belgium in respect of online booking platforms. Ease of use and insight into price/availability in combination with a fixed low monthly charge ensure that these reservation modules are easily sold. Furthermore, Hoteliers.com recently made it possible to post booking engines on Facebook so that commission-free reservations can be made via this channel, also for a fixed low monthly price to the hotel.

Hotel Kura Hulanda and Kura Hulanda Lodge are the first hotels in Curacao to use this reservation module.

Hoteliers.com is owned by two private shareholders, Erik Baumann and Erwin Kleiboer. The company has 24 employees, including 3 overseas.

Dragonfly Media NV was established in Curacao in November 2006. The company specializes in web design, web development, social media marketing and internet marketing and is owned by Oscar Fuentes, Joost Schrier and Bo Loefstok.

For more information, please call Bo Loefstok at 737 1233 or 525 1047 or email her at bo@dgfmedia.net.

Posted in General, Hospitality, Social Media | No Comments »

HSMAI Curacao Presentation ‘How to use Social Media to improve your business’

Friday, November 27th, 2009

Together with the HSMAI Curacao Chapter, we organized a presentation: ’How to use Social Media to improve your business’.

November 26th, over 50 people from various branches, showed their interest in this topic by coming to Floris Suite Hotel to join the presentation.

As the speakers, we touched several social media (platforms) such as Facebook, Twitter, and YouTube. We addressed the various benefits of using social media for business purposes.
Together with us, a panel of social media users (consisting of Bram Reukers from Heineken, Jerry Gesser of Stradius and Stefan Dubbeling of Floris Suite Hotel), was ready to answer questions of the audience.

our-panel

At the end of the presentation, it turned out that the interest in using social media is there, but that sometimes the know-how is not.
One important question from the attendants was: Could you organize a training for people who want to use social media, but just don’t know how or where to start?

And of course we would be happy to do so. We will send an update to all people who expressed their interest in this training as soon as possible. (more…)

Posted in Hospitality, Internet marketing, Social Media | No Comments »

Dragonfly Media Wins Two Bronze Awards in 53rd Adrian Awards Competition

Tuesday, November 17th, 2009

NEW YORK, NY (November 16 2009) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Dragonfly Media with TWO Bronze Adrian Awards for web marketing excellence for its winning entries in the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

Dragonfly Media wins Adrian Awards 2009

HSMAI will pay tribute to Dragonfly Media during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis.

Dragonfly Media is located in Curacao and specializes in Web design, web development and internet marketing. The company is owned and operated by Joost Schrier, Oscar Fuentes and Bo Loefstok – Schillemans and was established in 2006.
Dragonfly Media is recognized with two bronze awards for CASHA’s website www.apartmentscuracao.com and the website www.jacuracao.com, both in the category web marketing.
The website www.apartmentscuracao.com is a promotional website for the Curacao apartments and small hotels association (CASHA) and www.jacuracao.com focuses on the wedding & honeymoon market in Curacao. (more…)

Posted in General, Hospitality, Web design | 2 Comments »

New Curacao.com Website is Live

Monday, June 15th, 2009

A few minutes ago the new and improved curacao.com went live. Contrary to popular belief here in Curacao we did NOT design this website. The new curacao.com is completely the work of the TIG Global Destination Marketing team. DGF has been involved with the content and defining the ways of advertising on the site, but that’s about it for our work.

Note: if you still see the old website, don’t fret. It takes a while for the ISPs around the world to update their caches. This should not take more than 24 hours.

The first thing you notice when you see the new website is that it’s big and bold. The colors are vibrant, the font is large and the buttons are big. The new design captures not only part of the spirit of the island, but it also speaks to what people expect of a Caribbean island. No classical symphonies and sipping grappa in a garden here; this is salsa and cocktails on the beach.

The new curacao.com

Besides a great design and tons of content, the new website also has some interesting features. With the booking widget tourists can instantly book their trip through Travelocity, with the Vacation Matcher they can get hints about what to do on Curacao, with the discussion boards they can give each other tips and the list goes on.

(more…)

Posted in Hospitality, Internet marketing | 1 Comment »

HSMAI Curacao Wins 3 Awards at Leadership Conference

Wednesday, April 15th, 2009

This week Washington is the scene of HSMAI’s Leadership Conference. At this conference chapter leaders from around the world come together to meet each other, discuss common issues and invite renowned industry leaders to share visions and best practices on key hospitality issues.

At last night’s “Best of the Best Awards” Gala HSMAI Curacao’s Director Steven Damiana and President- Elect Rosann Jansen were awarded with the best Small Chapter in the categories of Websites, Communications & Customer Interaction Program.

Steven Damiana, Robert Gilbert (CEO HSMAI) and Rosann Jansen

We are very proud of the HSMAI Curacao Chapter for this superb achievement and we’re doubly proud because DGF built the website and our own Bo Loefstok-Schillemans is VP of Communications at HSMAI Curacao.

Posted in Hospitality, Internet marketing | No Comments »

Curacao Treasure Hunt Starts on Monday

Saturday, March 14th, 2009
Update: the Curacao Treasure Hunt campaign is finished. Once all winners have been contacted a list of winners will be posted on curacao.com here: Treasure Hunt Finalists. The list will appear in the week of June 15, 2009.

Coming monday Curacao’s largest marketing campaign in the US to date will be kicked off. The campaign is called the Curacao Treasure Hunt and participants have a chance of winning a trip for two to Curacao every day as well as the buried treasure of $500,000. That’s half-a-million bucks!

The idea of this campaign is to raise awareness of Curacao in the US market. The lack of awareness and name recognition has been a problem for Curacao in the US for a long time. Since being aware of a destination is the first step in booking a trip this has held back visits from the US in the past. With this new campaign the Curacao Tourist Board aims to not only increase the amount of US visitors in the short run but also in the long run.
(more…)

Posted in General, Hospitality | No Comments »

The Tenacity of Tourism: How to Thrive on Turbulence’

Wednesday, March 4th, 2009

At Dragonfly Media, all of us are member of the HSMAI (Hospitality Sales & Marketing Association) Curacao Chapter.

The Chapter organizes various events throughout the year, for its members.

For the event on March 26, the topic is: ‘The Tenacity of Tourism: How to Thrive on Turbulence’

Dr. Ryan Peterson, Dean of Hospitality & Tourism Management Studies at the University of Aruba, will be guest speaker for the Curacao Chapter, and will talk about global economic turmoil (incl. recession) and competitive turbulence, how this impacts (island-based) tourism economies and destinations, why the Caribbean should get its ‘tourism act’ together, what the strategic capabilities and essential competencies are of thriving in competitive turbulence, and what tactics enterprises and executives can (and should) consider adopting.

This event will be held from 5:30 - 6:30 PM at the Flamboyant Center at Breezes.

Tickets are available at the CHATA office, Kaya Junior Salas 1, phone 465 1005, or van be reserved by mail: info@hsmaicuracao.org.

HSMAI members pay Naf 50,00
NON- Members pay Naf 75,00
HSMAI student member pay Naf 25,00
ALL other students pay Naf 35,00
(more…)

Posted in Hospitality | No Comments »

‘Treat your third party Internet partners as an extension of your revenue team’

Tuesday, March 3rd, 2009

As an internet marketing agency, we search the web on a daily basis, looking for information that could help our clients and us, to gain more exposure on the web. One of the sources we frequently visit is the website for Hotel Marketing. This website provides tons of information about online marketing for the hospitality.

The times are tough, although Curacao is still a very popular vacation destination for various markets (Royal Dutch Airlines KLM is adding 30% capacity to their flights to Curacao!), we need to stay alert.

We highly appreciate this article posted by Hotelmarketing.com on February 20th, ‘Top 12 Revenue Management Initiatives for 2009!’, the 4th initiative reads:

Treat your third party Internet partners as an extension of your revenue team.
Strategic relationships with your third party Internet partners are important, now more than ever. In bad times, as in good, treat your third party partners as an extension of your revenue team. Good market managers have their fingers on the pulse of the overall market and can provide great insight into broader trends that you may not see.

  • Share need periods, discuss production targets and how you can work together to achieve agreed upon goals.
  • when those targets are met and have open discussions when there is a shortfall.
  • Re-evaluate your distressed/last minute channel strategy based on feedback from your market manager and the needs of your hotel.
  • Research if there are any sites that can drive business into your market with which you do not currently work.

Posted in Hospitality, Internet marketing | No Comments »

Two new community projects live

Monday, February 9th, 2009

As a company we believe that it’s important to give something back to the society in which we live and work. Doing business can be tough and sometimes you need to make unpopular decisions but this is what enables companies to thrive and eventually help others. So, once in a while we pick up a project for companies or organizations that do something worthwhile but can’t afford our services.

In recent days we put two of these projects online; the website for the local cancer foundation and the website for a new hotel / training facility for local hospitality students. (more…)

Posted in Hospitality, Web design | 1 Comment »

Required reading: HeBS 2009 Internet Marketing & Strategy Brief

Saturday, December 27th, 2008

Bo came across this insightful strategy brief for hospitality marketing people on how to best use your marketing dollars in 2009.

The financial crisis is already having an effect on the hospitality business and this effect is sure to last well into 2009 so marketing people will be forced to become more creative and cost-efficient in their marketing. This strategy brief by Hospitaly eBusiness Strategies discusses these challenges and gives some footholds for 2009. (more…)

Posted in Hospitality, Internet marketing | No Comments »

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